Today, luxury nightwear brand, If Only If Nightwear, becomes our newest charity partner as they launch their latest collection, Buttercup Yellow Gingham, with 15% of the profits being donated to Action Syria in the first week of the collection being live.
Launched in time for Mother’s Day, the collection has been designed with mothers in mind, who may want to share this spring-sunshine-inspired design with their children. The pieces would also make a wonderful gift for Mother’s Day or another special occasion.
The collection is comprised of five items, and features a small (£30) and large make-up bag (£40), children’s nightdress (£58), children’s top and trousers pyjama set (£58) and women’s nightdress (£145), all made from an organic cotton voile in the yellow gingham material.
For the purchase of any item within If Only If Nightwear’s Buttercup Yellow Gingham collection made between Monday 3rd March and Friday 7th March, 15% of the profits will be donated to Action Syria.
The donation that comes as a result of this new charity partnership will enable us to continue working with our local partners to carry out our important and vital work, such as helping children like Keefa gain access to education in Lebanon.
On talking about the partnership, our CEO and Co-Founder, Rose Essam, said:
Our work would not be possible without support from partners like If Only If Nightwear, so we are thrilled to have been selected as the charity partner for the launch of their new collection.
In the last six months alone, Action Syria has provided education for 80 children, delivered emergency supplies to 130 families, created safe play spaces for 2,400 children affected by earthquakes, displacement and conflict, and supported women and children, who make up over half of those helped.
This partnership will enable us to continue providing our vital work with our local partners on the ground in Syria, who go above and beyond to ensure Syrian families have access to education and medical care whenever it is needed.
Emily Campbell, Owner & Creative Director, If Only If Nightwear, said:
Action Syria is the fifth charity that we have supported in our fourteen-year history of giving to charity through new collection launches.
We believe it is important that we ‘give back’, so we do this by supporting worthwhile causes that align with our values. As our Buttercup Yellow Gingham collection is inspired by and made for families, we chose Action Syria due to the important support it provides to Syrian families.
We are so grateful to If Only If Nightwear for selecting us as their charity partner for the launch of their Buttercup Yellow Gingham collection. To shop the full collection, click here.
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